New Delhi/Bhubaneswar: The Odisha Pavilion at the 44th India International Trade Fair (IITF), underway at Bharat Mandapam from November 14 to 27, has emerged as a major commercial attraction during the event’s business days, forging promising connections with prominent domestic and international enterprises.
Showcasing the essence of this year’s theme—“Ek Bharat, Shreshtha Bharat”—the pavilion has displayed an impressive collection of Odisha’s agricultural produce, handlooms, handicrafts, tribal art and indigenous products. The exhibit has drawn attention from large corporate groups, government delegations and private institutions from India and overseas.
The pavilion’s success also reflects the national vision of Atmanirbhar Bharat and Prime Minister Narendra Modi’s call for greater inter-state collaboration under Ek Bharat, Shreshtha Bharat. Complementing this, Chief Minister Mohan Charan Majhi’s “Odisha Vision 2036”—which emphasizes rapid industrialisation and investment—has strengthened interest in Odisha’s expanding economic opportunities.
Strong Business Engagements in First Five Days
Between November 14 and 18, the designated business period of IITF 2025 witnessed extensive buyer–seller interactions:
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Under the MSME Department, Bargarh-based Goumaya Paints held talks with the Tripura Industries Department, Arihant Paints (Rohtak), A.L.M. Enterprises (New Delhi) and RKGD Enterprises (New Delhi).
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Odisha Rajya Talaguda Samabaya Sangha initiated business discussions with Delhi-based buyer Harmit Singh.
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Elate Crunchies from Berhampur explored opportunities with the Airports Authority of India, Power Grid Corporation, Ashoka Hotel (New Delhi) and Nut Shake.
Agriculture & Tribal Craft Stalls Receive High Footfall
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The Jashipur Farmers Producers Committee from Mayurbhanj engaged with business representatives from Kerala.
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Under ORMAS, Rayagada’s Prerana SHG, showcasing Tumba craft, interacted with Rudrashil Products of New Delhi.
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Exhibits of paddy craft, Saura and Gond tribal art, Koraput coffee and various tribal products—displayed through the SC & ST Development Department—attracted sustained interest from both Indian and foreign traders.
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Women-led products from SHGs and producer groups supported by Mission Shakti and ORMAS were among the crowd favourites.
High-Level Visits Amplify Odisha’s Business Appeal
Senior ministers, bureaucrats and officials from several states and central ministries visited the Odisha Pavilion, engaging directly with exhibitors on supply chains, production capacity and potential distribution partnerships. Their appreciation for product quality and the proactive support provided by pavilion officials significantly boosted confidence in Odisha’s manufacturing and craft ecosystem.
Odisha’s Deputy Chief Minister Smt. Pravati Parida inaugurated the pavilion on November 14. Yesterday, Deputy Chief Minister Sri Kanak Vardhan Singh Deo toured the Odisha Pavilion as well as the Ministry of Power and Ministry of Agriculture & Farmers’ Welfare pavilions, highlighting Odisha’s achievements in these sectors.
Notable visitors throughout the business phase included Tripura’s Minister of Industries & Commerce Smt. Santana Chakma, Manipur’s Additional Chief Secretary Sri Anurag Bajpayee, among others—each expressing interest in exploring deeper commercial cooperation with Odisha.
With rising enquiries, expanding partnerships and enthusiastic buyer engagement, the Odisha Pavilion stands out as one of the most commercially successful attractions of IITF 2025.
